Cookie policy

This page explains how innovativa.ro uses cookies and similar technologies for website functionality, analytics, and marketing.

1. What cookies are

A cookie is a small text file stored in your browser or on your device when you visit a website. Cookies can remember preferences, support website functionality, and help measure performance.

2. Types of cookies we may use

necessary cookies required for the basic operation of the website;
analytics cookies that help us understand how the website is used;
marketing cookies used to measure campaigns and display relevant messages.

3. Examples of cookies used

Consent cookie: remembers your choice from the consent banner, generally for up to 6 months.
Browser test cookies: check whether your browser accepts cookies.
Analytics cookies: measure traffic, sources, and aggregated website behavior.
Meta/Facebook cookies: help measure and optimize Meta campaigns, generally for up to 90 days.
Google cookies: support conversion attribution for Google Ads campaigns and may be used by Google services for advertising and browser support testing.

4. Why we use cookies

so the website works correctly;
so we understand which pages are useful and where the experience can be improved;
so we can measure the effectiveness of marketing campaigns;
so we avoid showing the same messages or banners repeatedly.

5. Third-party cookies

Some cookies may be set by third parties such as Google, Meta/Facebook, or other analytics and marketing tools integrated into the website. These services have their own privacy policies and retention periods.

6. How to manage your choices

On your first visit, you can express your choice through the consent banner. Later, you can delete or block cookies from your browser settings. Please note that disabling necessary cookies may affect certain website features.

7. Contact

For questions about cookies or consent, write to us at [email protected].