COOKIE POLICY
It is important to be transparent and open about how we collect and use data relating to you.
In the spirit of transparency, this policy provides information about how and when we use cookies.
This Cookie Policy applies to any product offered through the web pages operated by ZHEXWEB SRL (the “Company”) that link to this policy or incorporate it by reference.
What are cookies?
A cookie is a small file, made up of letters and numbers, which will be stored on the user’s device (e.g., computer, mobile device or other equipment used to access the Internet).
A cookie is installed by a request sent by a web server to a browser (e.g., Chrome, Safari, Firefox, Edge etc.) and is “passive” (it does not contain software programs, viruses or spyware and cannot access information from the user’s hard drive).
Cookies play an important role in facilitating access to and delivery of multiple online services, such as displaying a website correctly, personalizing certain settings (language, country, etc.) and enabling access to certain website features.
What are cookies used for?
Cookies allow us to recognize the user’s device and present content in a relevant manner adapted to the user’s preferences.
Cookies ensure a pleasant browsing experience and support our efforts to provide useful features (e.g., saving privacy preferences) and aggregated anonymous statistics that help us understand how our website is used and how we can improve it.
What cookies do we use?
We use two types of cookies: session cookies and persistent cookies.
Session cookies are temporary files that remain on the user’s device until the session ends or the browser is closed.
Persistent cookies are stored on the device for a predefined period. Persistent cookies can include cookies placed by third parties (“third party cookies”), which may be used anonymously to remember a user’s interests so that more relevant advertising can be delivered.
How are cookies used by this website?
A visit to this website may place cookies for the following purposes:
- Website performance cookies
- Visitor analytics cookies
- Advertising/marketing cookies
These cookies may be first-party cookies or third-party cookies, such as those from Google Analytics, Meta (Facebook) or other platforms that track activity for marketing purposes.
You can read Google’s Privacy Policy here: https://policies.google.com/privacy?hl=en
You can read Meta’s Privacy Policy here: https://www.facebook.com/privacy/policy/?locale=en_GB
Examples of cookies used on this website
In the following tables you will find a classification and description of certain cookies used on the website.
Necessary cookies: these are strictly necessary cookies for the operation of a website. Without these cookies, this website will not function properly.
| Name | Provider | Type | Lifespan | Purpose |
| cookieadmin_consent | innovativa.ro | HTTP | 1 year | Stores cookie consent preferences (accept / reject / preferences). |
| complianceCookie | innovativa.ro | HTTP | 1 year | Stores the fact you were informed and your cookie options. |
| PHPSESSID | innovativa.ro | HTTPS | Session | Maintains the user session and basic site functionality. |
| wordpress_test_cookie | innovativa.ro | HTTP | Session | Checks whether the browser accepts cookies. |
| wordpress_logged_in_* | innovativa.ro | HTTP | Session | Indicates that the user is logged in (if a login/account exists). |
| wp-settings-* | innovativa.ro | HTTP | 1 year | Stores WordPress interface settings for logged-in users (e.g., display preferences). |
| wp-settings-time-* | innovativa.ro | HTTP | 1 year | Stores the time when wp-settings preferences were set (logged-in users). |
Statistics cookies: these cookies help us understand how visitors interact with the website by collecting and reporting information in an anonymous form.
| Name | Provider | Type | Lifespan | Purpose |
| _ga | HTTP | 2 years | Registers a unique ID used to generate statistical data on how visitors use the website. | |
| _ga_* | HTTP | 2 years | Used by GA4 to keep session state and collect interaction data. | |
| _gid | HTTP | 24 hours | Registers a unique ID used to generate statistical data on how visitors use the website. | |
| _gat / _gat_* | HTTP | 1 minute | Used by Google Analytics to limit the request rate (throttling). |
Marketing cookies: these cookies may be used to create ads based on the website audience, pages visited and user actions. Their purpose is to deliver relevant ads based on browsing history.
| Name | Provider | Type | Lifespan | Purpose |
| _fbp | Meta | HTTP | 3 months | Used to deliver, measure and improve the relevance of ads. |
| _fbc | Meta | HTTP | 2 years | Stores a click identifier (if the visit comes from a Facebook ad) for conversion attribution. |
| fr | Meta | HTTP | 3 months | Used to deliver, measure and improve the relevance of ads. |
| _gcl_au | HTTP | 3 months | Used by Google to test ad efficiency (Conversion Linker / attribution). | |
| _gcl_aw | Google Ads | HTTP | 90 days | Used for conversion attribution (click ID) when conversion tags are active. |
| _gcl_dc | HTTP | 90 days | Used for attribution in campaigns (e.g., Display/Floodlight), when active. | |
| IDE | DoubleClick | HTTP | 1 year | Used to register and report user actions after viewing/clicking an ad. |
| test_cookie | DoubleClick | HTTP | Session | Checks whether the browser allows cookies. |
| NID | HTTP | 6 months | Stores preferences and may be used for ad personalization when Google services are active. | |
| __gads | Google Ads | HTTP | 13 months | Measures ad interactions and limits repeated ad impressions. |
| __gpi | Google Ads / AdSense | HTTP | 13 months | Used for ad personalization and performance measurement (especially on sites using AdSense). |
| ads/ga-audiences | Pixel | Session | Used for remarketing (audience lists) if advertising features are enabled. | |
| ads/user-lists/# | Pixel | Session | Creates remarketing lists based on behavior (if remarketing tags are enabled). | |
| khaos | Rubicon Project | HTTP | 1 year | ID used for targeted advertising (programmatic platforms). |
| PugTput_#rpb | Rubicon Project | HTTP | 29 days | Used to optimize ad relevance based on user history (programmatic). |
| KRTBCOOKIE_# | PubMatic | HTTP | 3 months | Stores an ID used to deliver targeted ads (programmatic platforms). |
| PUBMDCID | PubMatic | HTTP | 3 months | Stores an ID used to deliver targeted ads (programmatic platforms). |
| collect | Google Analytics | Pixel | Session | Analytics collection request endpoint (a request to Google Analytics). |
Deleting / managing cookies
You can delete cookies at any time through your browser settings.
In general, browsers allow cookies to be saved by default. You can change these settings to block cookies or to be informed whenever cookies are sent to your device.
You can install a browser add-on to block Google Analytics cookies: https://tools.google.com/dlpage/gaoptout
Do cookies contain personal data?
Cookies themselves do not usually request personal data and, in most cases, do not directly identify Internet users.
Personal data collected through cookies may be used only to facilitate certain functionalities for the user. Such data may be encrypted so that unauthorized persons cannot access it.
Updates to this Cookie Policy
This Cookie Policy may be updated to reflect legal requirements or recommendations from the competent data protection authority. If you need additional information and it is not covered in this policy, you can contact us at: [email protected].
Cookie notice message on the website (example)
To improve your browsing experience and to create relevant ads for our visitors, this website uses cookies. Find out more about blocking cookies: [link] + “I agree” button.