Privacy Policy

Last updated: [31 Oct 2025]

Innovativa (“we”, “our”, “us”) is a digital marketing agency. We manage Google Ads
campaigns for our clients and operate internal tools to monitor performance and
propose optimizations.

What data we process

• Google Ads performance metrics (impressions, clicks, cost, conversions, conversion value)
• Account and campaign identifiers (customer ID, campaign/ad group/ad IDs)
• Configuration data for budgets, bids, and negative keywords

We do not collect end-user personal data via the Google Ads API and we do
not store Google user passwords. Access to Google Ads is via OAuth 2.0.

How we use the data

• Reporting, pacing and alerting
• Surfacing Google Ads recommendations
• Preparing small, safe changes (e.g., negative keywords, minor budget adjustments).
  Changes are validated with the API (validateOnly) and require operator approval.

Legal basis

We process client account data for the performance of a contract and our legitimate
interests in delivering advertising services.

Sharing

Data is shared only with Google as a service provider for the purpose of operating
Google Ads, and with our contracted subprocessors strictly as needed to provide our services.

Retention

Aggregated performance data is retained for up to [24 months] unless a client asks us
to delete it sooner.

Security

Access is limited to authorized Innovativa staff. Credentials are stored securely and
encrypted. We follow Google Ads API Terms and data policies.

International transfers

Data may be processed in the EU and other countries. Where required, we rely on
standard contractual clauses.

Your rights

Clients may request access, correction, deletion, or portability of their data by
contacting us at [[email protected]].

Contact

Innovativa SRL, [company address, Romania]
Email: [[email protected]]